Ultimate Technical SEO Checklist 2021 [Complete Guide]

technical seo checklist

For your business to succeed on the Internet, one of the most important things you can do is implement Search Engine Optimization (SEO). By optimizing your websites for the search engines, you will be able to increase your traffic and thus profit from sales.

Read Related: blog seo

There are many techniques that can help you implement SEO. But there are also certain rules that you must follow. here we’ll discuss the technical seo checklist. If you want to optimize your website effectively, then here are some of the most important rules of SEO:

Optimize your web pages in ways that are beyond what your competitors are doing. For example, you may have a fantastic looking website optimized with a lot of relevant keywords. but because the search engines are unable to recognize this, your page will rank poorly.

In contrast, if your website was optimized with only your keywords, you may be able to achieve first page rankings for the highly competitive keyword phrases that are not as competitive. Expert technical seo services can help you achieve both of these goals, thus positioning you higher up the search engines ladder.

What is Technical SEO?

Search Engine Optimization (SEO) is an integral part of website design and development. Technical SEO refers to server and website optimizations that help search engines index and crawl your website better (to help increase organic rankings).

So, Here now I’ll discuss Technical SEO checklist using my own personal experience in this field.

Google Search Console

It’s really a great tool officially provided by a Google. Google Search Console is an online web service from Google that enables webmasters to check and monitor various indexing activities of the websites they own or manage.

Google Search console

You can set the parameters such as frequency of searches, URL structure and many other parameters that determine when the website is listed in the search engine. Webmasters can also get detailed information on the number of visitors to a particular website.

The Google Search Console provides details such as number of unique visitors, total number of clicks, average amount of time visitors spend on the pages and the number of impressions.

The first metric provided by the Google Search Console site is the Unique Visitors metric, which shows the number of unique visitors who have come to the site and the number of unique visitors who have come and gone.

The second metric provided by the site is the Total Clicks metric that shows the total number of clicks performed by users. The Average Clicks and the Number of Impressions Metric are derived from the Unique Visitors and Total Clicks measurements.

The Google Search Console site provides various tools such as:

·        Monitor Keyword ranking: With the help of Google Search Console, You can monitor how the ranking of websites is changing over time. You can see which keywords or key phrases are being used in the search results.

 It’s important for your website’s SEO to track your keywords ranking, So that you can focus on those keywords which are performing batter. And can improve those keywords which are not performing well.

·        Preferred Domain: You can set your preferred domain url in Google search console, Whether you want www
prefix  in Google’s search results or without it.

·        SiteMap Submission: Submit your sitemap on Google search console.

·        HTML improvements: Google search console will recommend you any improvements in your meta tags and will also inform you about indexable or none indexable content.

·        External links: This where you can check a list of websites that are pointing to your site and you can also check their anchor text. It also shows most linked pages.

·        Internal Linking: It shows a list of internal linking of your site and most internal linked pages.

·        Index Status: This is where you can check either your web page indexed or not by putting your web page your in Inspect search box.

·        Request Indexing: You can request Google index your web page, You can request Indexing by putting web page url in inspect search box and then click on request index. Google will add your url in queue.

·        International Targeting: You can specify your audience target based on your language and country.

·        Crawl errors: In this report it shows all errors that Google found during crawling your site over last 90 days

Add Google Analytics

Google analytics is a powerful web analytics tool offered by Google which monitors and reports on website traffic, both as a tracking system within the Google Marketing Platform brand itself.

Google analytics

Google launched the application in November 2021 as an add-on to its main Search Engine feature suite. Today, it serves as one of the most integral and successful components of a large number of online marketing applications (SEOs) and services.

It provides website owners with useful insights on the popularity and activities of their site visitors, allowing them to take strategic steps in enhancing online visibility.

The basic capabilities of Google analytics include detailed website visitor demographics, tracking of domain and search engine referrals, and the generation of conversion rates using different types of channels.

Each of these dimensions can be further segmented dependent on the domain and channel selected.

Improve website speed

Optimizing your website speed is essential to being successful on the Internet. Many people are surprised at just how fast their Internet connection is, and the same is true of SEO.

A great page load time is what makes your website more popular on the Internet and can lead to more sales and visitors. Here are a few things that you can do to improve your website speed for SEO.

Website Speed Test:

You can use Google’s on website speed testing tool to check how quickly loading your website. It’ll also recommend you improvements if required to optimize further your site speed.

How to Improve Website speed:

To start optimising your site speed for SEO, you need to look at your overall website design. Your overall design can affect your website speed.

Minimize HTTP request:

According to the Yahoo 80% of web page loads time spent on loading different files like stylesheet, different parts of page, images and other scripts.

Minify and combine files:

In order to improve your website page speed for SEO you should try and make sure that your files are kept as small as possible. It’s very easy for SEO efforts to become bogged down by large file sizes.

By optimising your website for small file sizes you’ll be able to make sure that you reduce the amount of time taken for each page on your site. This will make your site quicker and improve your page speeds for SEO.

Defer for Javascript:

Prevent your website’s javascript files from loading until other element of your website elements have loaded.

Use jpg image files:

Try to use jpg files instead of png until you need transparent image. Jpg format have less file size then png.

Mobile friendly design

Mobile friendly website is can improve your search engine ranking and users usability. With more people using mobile devices to access the Internet, it is essential to consider mobile design when trying to make your website more accessible.

If you want to improve mobile design for SEO, then you should look into creating separate pages for certain devices. Your site should be as easy to browse on each mobile platform as possible.

It is important that your visitors can quickly access your site, so make sure that you include mobile-friendly navigation in your design. This will make your site more usable for users on various devices and will improve the overall functionality of your site.

Improve on Page SEO

On page SEO is essentially the procedure of optimizing your website, either content or code.

Content needs to be rich with relevant keywords in order to have a high ranking. Keyword rich articles are the backbone of any good SEO campaign. A well-optimized site, however, also has to contain back links to its most important pages. Back links are like “arrows” directing users back to your site.

The process (sometimes called On Site SEO) consists of two distinct steps that when executed together greatly affects the performance of your site:

User Experience: Formatting and showing your content in such a way that it offers the greatest benefit to your visitor.

Search Engine Optimization: Making sure your web pages are optimized for search engine spiders. These two processes go hand in hand and you need to work smart not hard on your SEO.

Title Tag:

  • Your title tag lengths should be between 50 to 60 words, make sure to use your most important keywords in start of the title and your least important keywords coming last.
  • Do not use duplicate title tags, use unique title tags for each page.
  • Title must be relevant to your content; it should describe your content.

Meta description

  • A meta description should not be longer then 135-160 words.
  • Make sure to use your most important keywords in meta description.
  • Write readable meta description
  • Do not use duplicated meta description.
  • Write meta description relevant to your page content.

Alt tags: Use appropriate and relevent alt tags in all images.

Headlines

The headline for your article is important for your seo search results.

H1-h6 tags: Use h1 tag in your main title and h2, h3 for any other subheadings.

SiteMap

A Sitemap is a key element of any good web site. A Sitemap helps to better serve visitors online experience. It sends the content about your web site to the major search engines for indexing.

A sitemap is just a collection of links organized by a common theme. There are many different types of sitemaps used all over the internet.

Many people use META tags and a sitemap generator for their site to make it easy to create a sitemap. Creating a sitemap with a sitemap generator can save you some time.

Some generators can even tell you exactly where to put the different headings in the XML file to organize your sitemap. There are many other benefits to having your sitemap in a format that search engines can read.

Benefit of the XML sitemap

The main benefit of the XML sitemap is that search engines can crawl and read it. When a search engine runs a query for your web site, the page that comes up in the results is determined by what the user has typed in the address bar.

If you had a list of web pages similar to your own, it would take much longer to find one that contained the keywords you were trying for. If your keywords are all in a sitemap, the search engine will pick the page up very quickly. In fact, your site could very well be listed within minutes.

Secure site with SSL certificate

A SSL Certificate is a signature of authenticity that is embedded on the web server’s web page. The web server composes the “Digest-uated Identifier” which authenticates the authenticity of the website and verifies that the site was established in the given domain name.

This method of verifying that the site has been created in the given name prevents fraudulent use of the server’s web page by an unauthorized party.

The benefits of using an SSL Certificate it helps you get higher search engine rankings because search engines consider the IP address and other information about the domain from which the web pages are being accessed. Higher search engine rankings increase the traffic to a site as visitors find it easier to locate the site from a search engine result page, or SERP. Using an SSL Certificate for SEO can lead to a greater number of visitors.

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