Social media optimization is an increasingly important marketing tool for small businesses. It is also referred to as SMO. Social media optimization refers to the effective utilization of various social media outlets and communities to promote a business, product or service.
Read Related article: How to do blog seo?
It is an important part of search engine optimization and can help your website gain a greater presence online by linking you with people who are interested in your line of business.
The more people who know about you, the better chance you have of gaining new customers and increasing profits. Here are several social media optimization techniques that can increase your website’s visibility and sales.
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Benefits of Social Media Optimization
Search Engine Optimization – Using social media optimization techniques on your site will greatly benefit search engines such as Google and Yahoo.
They have the sophisticated technology and expertise to quickly scan the Internet and rank websites according to both content and keywords. Because they rely heavily on user behavior and feedback, implementing these techniques can dramatically improve your site’s search engine ranking.
Read Related article: Technical SEO checklist
Branding – Another benefit of integrating social media optimization techniques into your branding efforts is that it allows your audience to connect with you as a person and gives your audience a sense of familiarity.
When a user is interested in your brand, they are much more likely to engage with your content and engage with your company brand. In turn, this will lead to more engagement from your audience and enhanced brand recognition.
What is Social media optimization?
Social media optimization, sometimes called SMO, is a relatively new concept in the world of search engine marketing. This process of search engine optimization is used by companies and small businesses to promote their products, events, brand, company etcetera in such a way that it is visible to users on major social networking platforms such as Facebook, Twitter, YouTube, etc.
The concept of social media optimization has become a part of SEO marketing strategy for both small scale and large scale businesses. Today, most businesses pay top dollar to get a high ranking position on major social networking platforms.
Social media optimization requires careful planning and implementation if you wish to enjoy results. SMO is not a one-off activity but should form a regular part of your online marketing strategy.
Why Social Media Optimization is important
The reason why it’s important is because people have to realize that their business website is not the only website out there on the Internet.
if you have a website that doesn’t get visited by anybody at all. So this is why social media optimization is so important, is because it can help you gain a lot of traffic from a website that you already own and have a ton of followers for.
Well, most people do it for one reason only and that reason is to get more traffic. If you can get more traffic you are going to have a better chance of selling anything.
There are a few reasons why traffic will convert as well, which we’ll touch on below. Just remember, it’s not just about following people on social networking websites, but also using it to drive traffic to your website where it will convert better.
Optimize your social media strategy
An absence of online media strategy has been a barrier for organizations for some time now. Part of the way since it’s still genuinely new, and fact that online media is continually evolving.
28% of brands feel that an absence of strategy is the top obstruction holding them back from turning into a social business. To improve your online media advertising efforts, you must have a technique with characterized objectives and targets.
If you want to make strategy for Social Media, it really comes down to a few simple points. The first of which is to never underestimate the power of Facebook and Twitter. They’re both fast growing social networks with billions of users combined. Both are free to use and incredibly accessible.
It’s also important to remember that your message should be focused on what you have to offer. If you don’t take the time to find out what people want, then you won’t know what to say to them.
That will prevent you from wasting time trying to push them to purchase something or sign up for something that they would rather do. Focus on your target audience and how to reach them.
Once you have this information, you can make strategy for Social Media accordingly. You need to make sure your profile is set up in a way that allows people to get to know you. The way to do this is by using your background as the profile picture. Many people use their personal pictures as their profile images. This makes it easy for friends to find you on social media.
You should focus on growing your presence and achieving goals in social media optimization strategy..
- Make sure Your Social media Goals Solve Challenges
- Focus on things That Add Value
- Make Engaging Content
- Recognize Business Opportunities through Social media platforms
- Connect Instead of Ignore
Do Keyword Research
Keyword research is a major component of your social media optimization strategy. You can research keywords using various sources. Some of them are more reliable than others.
A great way to start the research process is by using Google’s keyword tool. This tool will allow you to choose relevant keywords from the search results that are most likely to be used by people in your niche.
Do not jump to the first profitable keyword you see. Make sure you look at several keywords before settling on one. One word may sound great in the initial research phase, but it may not turn out so well when you need it the most.
You also want to research keywords that will be beneficial to both your site and the people who are looking for it. For example, if you are running a blog about dog grooming, you might want to target the keywords “dog grooming”, “pet dog grooming”, and “blog”.
When you are doing your keyword research, try to think like a customer. What would they like to find? Make a list and write articles based on those keywords. Once you have done this a few times, you will get an idea of which keywords will be profitable and which ones you should drop.
Optimize Your Profiles
The most common mistake that novice and experienced businessmen are doing when promoting their products and services is that they do not optimize their profiles for social media optimization.
There are so many people who are using social networking sites on a daily basis and as a result, it has become the top source of internet marketing. It does not matter if you are selling a product or providing services. If you are doing it right, you can increase your sales figures by leaps and bounds.
To optimize your profile for social media, these are things that matter a lot:
Use Your company logo/icon as your profile photo and in case if you are freelancer and don’t have any appropriate logo use your image as a profile picture.
Use a cover that represents your company, product, brand, or service. You can use different kinds of graphics to optimize your Cover. These graphics can include icons, avatars, photos, quotes, and text.
User name is basically a URL of your profile, you should choose a relevant URL, which is related to your business or company. This URL should have relevant keywords in it, so that it will be easy for potential customers to find you
This is extremely important because this is where your customers can get in touch with you. Make sure that the call-to-action is clear, so that customers know what to do next after reading your profile.
For instance, if you are promoting a blog about pet care, you should include a link in your profile that directs them to your blog. Similarly, you can direct interested parties to your company’s Facebook page or website to inquire more about your services or products.
Another aspect of your profile that you can optimize is the Bio section. You can use this area to write about your interests, personal information, your professional experience, and your website or blog links.
Optimize Your Content
One of the best ways to get your social media marketing efforts off the ground is to use content marketing. Content marketing is the practice of publishing content related to your company and products, so that your customers can spread the word about your company.
The best thing about using content marketing in addition to social media optimization is that you can focus all your efforts on one part of the web. For example, you can focus your efforts on one particular social media platform and build up a huge following there.
On Twitter, for example, you can use the hash tag feature to draw attention to your company’s brand. Then, you can share links to your company website from these Twitter users. If you have an engaging sales pitch to make, you can post a link to this pitch along with a brief description of your product or service. All of this content marketing will lead to an increase in targeted traffic to your website.
In addition to content marketing, your website can benefit from some basic content optimization as well. For example, make sure that any links on your website are working. Search engines will not recognize links that are clickable unless the user has been specifically targeted by the search engine.
Also, be sure that you optimize your website for the search engines so that your website appears near the top of the list when someone searches for your company’s name. To do this, you can optimize your keywords so that when someone searches for your name the keywords that appear in your content will appear at the top of the list.
At the point when you convey a Tweet or Facebook post, don’t simply utilize a similar titles/headlines each time. A few headlines may work better compared to other people. Besides, utilizing an assortment of titles that makes your feed new.
Readers and prospects are usually looking for something exciting or a solution to their problems. Therefore, use of attractive headlines to draw attention to that particular issue.
You will be surprised that even non-techies like business executives would read your content if the headlines are effective. Remember that your readers do not want to read long materials anymore. They want quick solutions which they can easily understand.
There are many ways to optimize your social media profiles, but one of the most important is to use images. Why? Images add visual appeal to any post and they also make the content of the website more interesting and appealing.
They are one of the best tools when it comes to search engine optimization. If you don’t know already, images are a great source of content that you can use to your advantage.
The use of Hashtags for social media optimization has been around ever since blogs first became popular and the use of text links became commonplace. The main reason why social media optimization has taken off in a big way is because of its highly effective ability to attract huge amounts of traffic and thereby help boost online visibility of a website or blog.
By using hashtag you are essentially creating links to your site, which helps to increase your search engine rankings, as well as, drive huge amounts of traffic to your site.
In essence the use of a Hashtag is a short description/keyword/string/id combination that is placed right in the body of your post, article, or page. This way it can be seen by anybody who visits your site or who is looking for information on the topic that you have written about.
Optimize Your Posting Schedule
When optimizing your posting schedule for social media optimization, you have to first identify your target market. You can do this by visiting popular social networks such as Facebook, Twitter, LinkedIn, YouTube and so on. Once you’re at these social networks, you need to start interacting with people and establishing relationships with them.
It is through these relationships that you will be able to build a credible online reputation and credibility as an internet marketer. It is through these relationships and credible online reputation that people will trust you and will want to transact with you. Your reputation and credibility as a marketer will determine how much traffic you will be getting, how active a subscriber you will be, and even how much sales you will be making.
Best Time to Post on Social Media
There is no one rule for spotting the best time to post on social media. Each and every company have to look out for its brand image and adapt to changing trends in the market. So, what works best for you? The answer entirely depends upon your business needs.
For a start, you must assess the importance of the posts that you want to make. A good rule of thumb is to set aside a set amount of time every day to write posts. The best time to write posts, therefore, depends upon how much you want to convey. If you are a brand ambassador or if you want to announce some big launch, it’s recommended that you write more often.
On the other hand, if you have something specific to share, you should try to post as often as possible. It’s important to understand that your followers don’t actually read every single post that you make. They simply scan through them, identify what they need, and act accordingly. So, if you want your page to be visited often, it’s recommended that you regularly update it. This is perhaps the best time to put up a post!
How Often to Post on Social Media
Posting on social media platform on regular basis is important for your SEO and getting traffic from social media.
- Facebook: 3-10 posts per week
- Twitter: 5+ posts per day
- LinkedIn: 2-5 posts per week
- Pinterest: 5-10 posts per day
Track & Improve With Social Media Analytics
In the world of Internet marketing Track & Improve with Social Media Analytics can be your ticket to making your online marketing efforts pay off big time. With social networks like Facebook and Twitter more people are coming online every day to interact with their friends and loved ones.
Track & Improve with social media analytics help you understand the current trends in traffic to your website and social network pages and the reason behind it.
This way you can tailor your approach to gain more audience and thus, be able to convert the traffic into leads and profits. This can also help you learn more about your competitors and learn what makes them successful.
This will enable you to adopt more effective methods of driving traffic to your site to be able to get more page views and ultimately more conversions. Knowing your competition is very important as this will help you devise a strategy that will ensure that you get more page views and higher conversions and thus, earn more money in the long run.