Link Building Strategies: A Guide for a New Business

link buidling strategies

Link building strategies, as with any other part of online marketing, takes time and effort to succeed. The process is not a one-time thing, but rather something that is done regularly and continues to grow over time. In fact, link building strategies have been evolving ever since search engines began providing search results based on link popularity. Today, there are many different techniques used to build backlinks.

Google Penguin changed the way we use Backlinks in SEO forever

Google Penguin and Google Panda changed the landscape of the Internet and the way we use Backlinks in SEO forever. Before we go into the details, let us just state that these two Google changes, Google Penguin and Google Panda, were not actually introduced as separate things, but they co-pired to create one common theme which was to make it harder for spam sites to get a good page ranking.

Also Read: Technical SEO checklist

These two Google changes actually affected every aspect of online marketing and this article will specifically address the impact on the use of Backlinks in SEO.

Let us start with the Google Panda update which devalued link building through article marketing. What this meant was that webmasters had to exert more effort in generating quality content articles for their websites.

Also Read: Social Media Optimization

The main purpose of article marketing is to provide useful information to a potential visitor and by providing this information they believe they are providing value to the visitor. If a webmaster cannot provide any value to the visitor, he/she will not stick around long enough to see any positive results. Therefore, it was important for webmasters to ensure that the articles they are posting are not only well written, they are also well written with relevant keywords.

What are Google’s rules when it comes to link building?

A lot of individuals wonder what Google’s rules are for link building since it seems that everyone is asking this question. Basically, the only rule that Google has is that you need to be legitimate. It does not matter what your website looks like or who your primary audience is. If you are posing as someone else or trying to trick Google into thinking that you are the real deal when it comes to SEO, then you are not being taken very seriously and you will most likely not receive the traffic that you are hoping for.

Also Read: Technical SEO checklist

Google’s rules for link building are fairly straight forward as far as what an individual can do and what restrictions they have. For instance, if you are a spammer, then you know that you will not be accepted. On the other hand, if you are truly interested in helping people out and providing them with quality information and resources, then you probably shouldn’t be asked to pay for a backlink either. There have been many people in the past that have been taken advantage of by spamming software and links. Don’t fall into this trap if you want to get ahead in the world of SEO.

Get to know your audience

Getting to know your audience is very important for your business. Your business is about what they want to buy and how they want to buy it. ‘

Also Read: Social Media Optimization

The media landscape changes quickly over time, but at some point, almost every other company has figured out that the first step in a relationship knows who the audience is and knowing their wants.

Find your targeted audience niche specific sites and try to get backlinks from them.

Ask for backlinks

It’s a great way to start creating backlinks, especially if you are a new in this field. Find your friends, relatives, colleagues, partners or clients that have a good authority blog or site. Then ask them for a backlink from their site. Try to get within content backlinks instead of sidebar or in footer area.

Also Read: Social Media Optimization

Make sure and be careful that the website is relevant to your site niche to get backlink from. Otherwise, it will not have too much of an impact and may even be harmful.

Also Read: Technical SEO checklist

Ask for backlinks from bloggers with large followings on blogs and forums. If you’re relatively new to internet marketing and you want to make sure that you get noticed by the right set of people, ask for backlinks from bloggers with large followings on their blogs and forums. Not only will this increase your presence within those circles, but it’ll also serve you well in the search engines because they’ll love to see that you have taken the time to include them in your backlinking strategy.

Write a good guest post

Many sites are accepting your articles as guest posts. Before you start writing an article on any site, make sure that:

Also Read: Guest Post Submission sites

  • the website or blog should be relevant to your niche;
  • the Guest post should not NOT about how great you are or your company is;
  • you have to focus on content quality (well written, professional, informative, and interesting);
  • poor article can be rejected by site owner .

Once you have located these sites, do a little research on each. You can search for the main authority sites, but if you are targeting a niche, then look for sites that are authoritative within that niche. You can then go back and include your links on these sites.

Also Read: Technical SEO checklist

The good thing about this approach is that the back links from authority sites will also be high quality, relevant, and social shares sites. The authority sites have large audiences, so with just one click, you will already be able to attract many new visitors to your site. Another advantage of guest posting is that you will get more click-through rate by adding your links to other relevant sites.

Discover competitors’ common backlinks

If you do some research on your competitor’s sites, you may notice that they have some common backlinks from sites from which you may don’t have yet. Well, if they managed to get backlinks from those site. You should try to get backlinks from those sites too?

Also Read: Social Media Optimization

All you have to do is analyze these backlinks and try to get them as well.

It is easy for any internet marketer to discover competitors’ backlinks through a variety of online tools such as free tools like Link Research Tools and Free Text Link Research Tools. But what if you want to find out more about a specific website that you are working on? Or maybe you want to identify the backlinks of an authority site but you do not know where it is placed? Well, this is where online tools like Link Research Tools and Free Text Link Research Tools comes in useful.

Also Read: Technical SEO checklist

A popular way for any marketer who is trying to discover competitors’ common backlinks is to look at the websites with high-quality links. However, it can be difficult to tell whether these links came from some sort of bidding competition or if they are real. Fortunately, a number of high-quality link building services have developed tools to help you determine how reliable the source of the links on any page is.

By following these strategies, you can be sure to discover how link building directly impacts the search engines. However, it is important that you do not forget to carefully analyze your competition’s strategies. Remember, if you find yourself getting too many negative hits, you can always check with search engines about removing your listings.

Blog Commenting

Blog commenting is defined as an informal relationship between bloggers, other bloggers and other blog readers. It’s an excellent way to trade information, ideas or opinions on a particular blog post or what people feel about a particular topic. Blog commenting makes it very social and helps the blog draw more visitors. By using these link building strategies, you will be able to benefit from the traffic that these sites can bring to your website.

Also Read: Blog Commenting Site list

Link building can be a great way of promoting your websites and products because you will be able to build backlinks to your website. Blog commenting on a niche that is related to your website is always a great way of promoting your business.

Also Read: Technical SEO checklist

It’s a good way to find out what people are talking about and how they feel about something. One of the reasons why it’s so useful is because you are able to get personalised customer feedback on a problem or issue you may have. You are then able to use the information to improve your business in a small way. Another great reason why blogging is used as a link building strategy is because you are able to submit your blog comments to more than one authority site.

You can also use a blog commenting as a way to drive traffic to your website. People love to comment on something that they are interested in or they may want to participate in a forum. There are several things that you can do to promote your website or product through blog commenting. These include sharing valuable information, offering useful tips or suggestions and driving traffic to specific pages on your website. You should always try to provide meaningful comments and share useful information.

Blog Directories submission

Blog directories or Blog submission websites allow you to post your blog articles & blog links on their website. It makes the process of link building easier for you as the owner of blog submission websites. The submission software will also create back links for your site to improve your search engine rankings. So you are able to receive the desired quality backlinks to your site from these submission websites.

Also, submission to blog directories will help you receive more targeted traffic to your blog consistently over time. These submission websites are manually reviewed every day by experts who know what they are doing. If your blog is interesting enough, they will definitely want to add it to their directory. Therefore, when people search for a particular topic related to the content of your blog submission site, they will find your site among the top few on the list. This in turn, will generate you more targeted traffic and potential back links.

You can create back links building strategy with the help of blog submission services. There are several blog submission services that are offering the same service at a competitive rate. They will help you build back links by optimizing the content of your blog for submission to different directories. This allows you to optimize the rank of your blog based on its content.

Business Directories submission

There are many ways to improve your website’s link popularity and traffic, one of the best known is business directories submission. It is the easiest way to increase the number and quality of visitors to your site and thereby improve ranking and good quality of traffic for your site. Business directories help in improving your business by building link popularity and creating more online visibility. This is very important in order to boost your business as it helps in increasing your brand visibility and presence in search engines.

Also Read: Directory Submission Sites

Business Directories Submission services can be used by individuals as well as large organizations. For large organizations, they usually outsource their link building strategy to business directories because the submission process is time consuming, extremely tedious and extremely costly.

On the other hand small and medium size enterprises can also make use of such a submission service but can only do so after incurring certain costs on its side. These costs can be absorbed by the entrepreneur that wants to build link popularity and increase their online visibility through SEO.

Connect with Local Bloggers

By knowing how to connect with local bloggers you can establish a deep connection and relationship with local consumers and most importantly influential people in your industry. Local Bloggers are your “Insiders” that can help you with any of your online marketing needs whether it be website design social media, link building or even affiliate promotions.

Local Bloggers love the fresh content that you provide and want to see you take the reader experience to the next level. Connect with Local Bloggers on a regular basis for your own business growth and listen to what they have to say about your business on a daily basis.

It is imperative that you engage and work with your local businesses as they are the face of your brand. In order to do this you need to be active in connecting with them. Below are a few Twitter strategies to help you engage with local businesses and gain valuable back links for your brand:

Do Broken Link Building

This type of link building is very similar to traditional link building, but with the added challenge of being able to get links from quality websites. This type of link building can be a difficult task, but with some knowledge it can be made much easier. In this article I will be discussing do broken link building strategies.

When you are looking into broken link building strategies, you have to first understand how they work. Basically, broken links happen when you send a link to a website that doesn’t exist or is not relevant to you whatsoever.

This is just one of the many reasons why you want to make sure that your site is as relevant as it can be. If you are interested in increasing internet performance for both your site or business. you can contact with site owners that added broken links in their site or blog. And refer them your related link to replace.

Identify Local Discount Listings

Do you offer limited time discounts, There might be sites in your city that list these kind of offers on their site. That is a decent chance for getting a backlink and visitors from their site!

Link building strategies are vital to identify local discount listings. Many potential customers who intend to buy your products and services will visit your local business location before they even think of searching for your products online.

One of the ways that you can increase your chances of being included in any local discount listing is by submitting your website address to directory submission sites. You should ensure that you submit your website URL to the appropriate directories, which should be those that specialize in local listings.

Participate in online forums

There are a lot of reasons why people participate in online forums to create a new business and make new contacts. If you are one of those interested individuals who want to make new business contacts, why not take part in online forums where people gather to share their expertise or just basically to have some laughs?

Also Read: Forum Posting Sites

One effective strategy to advertise your product or service is to post links on related forums. For instance, if you are an expert in dealing with web design, you can leave a link to your website or a blog on related forums so that your friends or other members will be able to read up about your latest efforts and be introduced to your brand.

This is a very effective way to build your brand among other forum users. You can also consider using blogs and articles that are related to your niche to post on the relevant forums because this is a great way to establish yourself as an authority on a particular subject.

These are just some of the many link building strategies that you can use to create a high-quality network of backlinks and increase your own website or blog’s popularity quickly. These strategies are not only easy to implement but are also relatively cheap and quick to get started.

The best thing about these strategies is that they create more content creation for your website, which can drive visitors to your website on their own. As with any marketing strategy, you will need to tweak this strategy until you find the best combination for your type of business and industry. If you continue to search for new strategies, you will surely find the perfect one for your business.

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